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Individual presentation regarding the Gucci x GQ project, was selected to present to the project's representative.



Pen portrait section is presented as a one-week diary which containing various things to show that person's persona, such as qoutes, CD, Gucci purchased invoice, and fragrance.






 
Gucci's branding and marketing strategy as a group project, presented as a creative report.

The project required in-dept searching such as the brand's history and overview, competitor analysis with POP and POD theories, brand architecture, brand leverage (brand and product range), collaboration, lisencing, distribution as onmi-channel and brand equity. Besides, promotion recomendation in both online and offline channels.










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